| To provide you our e–commerce services, enabling you to buy our jewellery online. | Contractual | To provide you our products or services |
| To allow you to participate in interactive features of our Website at your choosing (including the Contact Us, Schedule Appointment and Newsletter features). | Legitimate interests | To promote our goods and services. Account management |
| To establish and manage our relationship with you. | Legitimate interests | To understand the market in which we operate. Management reporting (including at an intra–group level). Account management |
| To learn about our website's users’ browsing patterns and the performance of our website. | Legitimate interest | Account management. Management reporting (including at an intra–group level). |
| To perform customer due diligence checks. | Legitimate interest | Website management |
| To safeguard the security of our infrastructure and systems. | Legitimate interest | To manage security, risk and crime prevention. Management reporting (including at an intra–group level). |
| To inform you of our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communication. | Legitimate interest | To promote our goods and services. Management reporting (including at an intra–group level). |
